Logo process

For all of you who think that coming up with logos is a quick and easy process, I'm sorry, but you are mistaken. A lot of work goes into coming up with the perfect mark for a business, product, etc. Think about how much that one symbol, icon, logotype must say and how efficiently it must say it. I could go on forever about the intricacies of this process, but for now I am just going to show you a screengrab of a day and a half's work on one logo including color palette tests, font exploration and icon development.

Keep in mind this is extremely zoomed out (it had to be to get it all on one image). I'll keep you posted on the progress on this logo and the future development of the website that I am also designing for this client.