Keep in mind this is extremely zoomed out (it had to be to get it all on one image). I'll keep you posted on the progress on this logo and the future development of the website that I am also designing for this client.
9/22/09
Logo process
For all of you who think that coming up with logos is a quick and easy process, I'm sorry, but you are mistaken. A lot of work goes into coming up with the perfect mark for a business, product, etc. Think about how much that one symbol, icon, logotype must say and how efficiently it must say it. I could go on forever about the intricacies of this process, but for now I am just going to show you a screengrab of a day and a half's work on one logo including color palette tests, font exploration and icon development.
Keep in mind this is extremely zoomed out (it had to be to get it all on one image). I'll keep you posted on the progress on this logo and the future development of the website that I am also designing for this client.
Keep in mind this is extremely zoomed out (it had to be to get it all on one image). I'll keep you posted on the progress on this logo and the future development of the website that I am also designing for this client.
9/1/09
Nuggets of Wisdom
Someone once told me that for every speech/presentation/conference there is at least one nugget of information that makes it all worth it. So far, I have found this to be absolutely true. There is always that one point, once you sift through the not-so-modest portfolio display (most of which you could have seen online for free) there is at least once tip or trick that makes it all worth it. This is also usually the case with design books, especially one in particular. Michael Bierut's 79 Short Essays on Design is quiet possibly the best book out there for valuable nuggets of wisdom. It's filled with more than just fluff about design. Here is just a little taste from "On (Design) Bullshit":
"Bullshit is not designed primarily to give its audience a false belief about whatever state of affairs may be the topic, but that its primary intention is rather to give its audience a false impression concerning what is going on in the mind of the speaker.' It follows that every design presentation is inevitably, at least in part, an exercise in bullshit...In discussing design work with their clients, designers are direct about the functional parts of their solution to obfuscate like mad about the intuitive parts, having learned early on that telling the simple truth – 'I don't know, I just like it that way'–simply won't do".
In short, you should buy this book.
"Bullshit is not designed primarily to give its audience a false belief about whatever state of affairs may be the topic, but that its primary intention is rather to give its audience a false impression concerning what is going on in the mind of the speaker.' It follows that every design presentation is inevitably, at least in part, an exercise in bullshit...In discussing design work with their clients, designers are direct about the functional parts of their solution to obfuscate like mad about the intuitive parts, having learned early on that telling the simple truth – 'I don't know, I just like it that way'–simply won't do".
In short, you should buy this book.
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